Long
back, phone directory was the one important ledger in every home. It
consisted of each and every phone number of the town. With the invasion
of technology, phone directory has become extinct. The purpose of
business listing sites is similar to a phone directory.
These
websites consist of all the business information of a particular region
with their contact information. In the earlier days of internet
business directory was considered as the search engine of nowadays.
According to Hubspot, 50% of consumers who searched for a local business on their mobile, visited the store within a day. Hence business listings are vital for local businesses.
What are Business Listings?
Business
listings are public profiles which can be viewed by anyone. A typical
business listing contains NAP (Name, Address, Phone Number) details.
Advanced
details such as website, working hours are also captured by certain
business listings. A business should include its information on various
platforms and directories with which they can be found everywhere on the
internet.
History of Business Listing
Before
the invasion of search engine giants like Google, the business listing
was the go-to place for all the information seekers. If we look back how
these business listings came into place, the whole crux was the need.
The internet gave birth to many websites and every business started to
have its own website.
The
place was very crowded. There was a need for some structure or a
repository which will help people to locate their required websites.
That is how business listings were born. Some of the popular worldwide
business listings are Google my business, Yelp, Yellow Pages etc.
Why Business Listing Sites Are Essential For A Business?

Local Business
The
way of advertising for local businesses earlier was collateral, radio
advertising, TV advertising, newspaper advertising etc. These kinds of
advertising burn one’s pocket with very minimum effectiveness. The new
age of marketing for local businesses is digital marketing.
1. Local SEO
Local
businesses find heavy competition from big brands in digital space. The
one good opportunity for local businesses is to rank high in search
engines for local keywords through local SEO.
For example, the chance of a local business getting ranked for a
keyword like “Barber shops near me” is much more compared to big and
renowned brands, provided the local SEO for the business done right. One
of the crucial aspects of local SEO is business listing. Having a
business listing on reputable business listing sites are a way to
showcase to Google how local the business is.
2. Be Found
Though Google is the best way
to search for any business in the world, business listings are still
used to find information about businesses. Not every local business can
afford to have a website and do the proper SEO to rank higher. But they
can always get listed in free business listing sites and be found when
their prospects search for them.
How To Choose Free Business Listing Sites In India
There
are millions of business listing sites available on the internet.
Listing on every tom dick & harry site is stupidity and waste of
time. It is extremely important to filter out good business listing
sites. So, how to filter out the business listing sites! There are few
thumb rules;
1. Non Spammy Websites
Imagine you are on a website to find some
information. You see annoying and irrelevant ads everywhere and it
makes it tedious for you to find the information you need. Your
immediate action is to exit the website. So does your prospects. So,
there is no point listing in the spammy websites.
2. Good Domain Authority
Getting a
backlink from websites with high domain authority will pass on
high-value link juice to your website. There are many tools available to
check the domain authority of the websites. We have covered top 100
business listings in India with a domain authority of more than 40 in
this article.
3. Do-follow Links
In
order to get the link juice passed to your website, it is necessary for
it to be a do-follow link. Not every website provides do-follow links,
but one needs to ensure there is a balance of do-follow and no-follow
links to their website.
Top 100 Free Business Listing Sites In India
http://ezworldlist.com/ |
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